Augmented Reality (AR)

Saturday, December 31, 2011

I was flipping through the newspapers for competitor's advertisements as part of my daily task in the office until I came across this Samsung Galaxy mobile phones Christmas ad. It wasn't their first insertion to promote their Galaxy series in white but this ad was their first to allow readers to view the Galaxy phones in 3D using augmented reality (AR).

All you need to do is download the Samsung GALAXY 3D app from Android Market. Next, launch the app & point the phone's camera to focus on the AR marker. Ta-daa! You'll see the 3D phone appear on the screen - rotatable & scalable. Move your camera phone slightly further but keeping the 3 markers within the frame allows 3 phones to pop up magically!

Using AR in thise case is a breath of fresh air from the usual, boring product ads which shout "Come buy me cuz I'm darn good". However, I thought the execution method was kind of a failure cuz you need to download the app from Android Market. For those who has an existing Android phone (excluding the Galaxy phones advertised), then it would entice them to view the AR. What about those who doesn't own Android? How is it possible to call for action from these readers to downlaoad the in order to view the 3D phone & consider visiting the shop, hence even purchasing the phone?

Perhaps using a microsite to view the AR instead of the app will be a more viable option?

Yellow Man Santa

Monday, December 26, 2011

It's Christmas time again & we're bombarded by the media with offers, gifts etc. One ad caught my eye yesterday with probably the most used QR codes ever in an ad. The advertiser is none other than DiGi's Christmas ad with a collage of QR codes forming a Yellow Man Santa.

Before you judge that it's just another ad with exceptionally lots of QR codes, indeed you're wrong. The unique part of these QR codes is that each code is different, hence every scan directs you to a completely unique gift downloads or should I say offers. Way to go, DiGi & the agency who created this!

W.I.N Training

Saturday, December 10, 2011

Upon receiving an email from HR earlier this year that I'm required to attend the last batch of camp training, I had mixed feelings. First, I was esctatic about the fact that I'll be skipping work for the sake of work. Haha. However, I was quite disturbed & concerned with the condition of the camp we're bound to stay. There were so many what ifs:
1. What if the toilet/bathroom is dirty?
2. What if we need to sleep in tents?
3. What if there're creepy crawlies crawling into our tents?

As the date looms closer, I started to panic for the worse & secretly hoped that the training for my batch will be cancelled due to poor weather conditions. However, knowing that this would never happen; we still rode the bus ride to COPE Adventure. In case you wonder where this camp is, it's situated next to the popular Ampang Look-out Point overlooking the KL night scene.

Upon arrival, we were ushered by the trainers to the multi-purpose hall which resembled the hall back in my high school.

After registration & a short briefing, we were taken to our assigned tents for the 3-day stay. When our tents came to sight, we were kinda scared that the tents would collapse anytime judging from the worn-off fabric outside & the rickety poles which hold the tent together.

What was surprising is that the tent was built on solid cement with tiles. And can you imagine sleeping in tents with air conditioners included? For once, I felt like we're given 5-star treatment in a camping zone. The only prob is we don't get to sleep on soft mattresses but on canvas beds like those in army camps.

In a nutshell, the activities arranged for the 3 days training which covered both indoor & outdoor was pretty interesting as it aimed to instill the team spirit & cultivate leadership skills among all participants. Some outdoor activities were physically challenging & even had me ended up with a sprained finger. Jungle trekking was indeed exciting cuz we had to cross through muddy terrain & small rivers under the heavy downpour. I have to agree whole heartedly with the trainer that every jungle trekking experience is different. Despite fearing for leeches crawling into our track pants, we learned basic survival skills ie starting a fire, building a shelter etc.

During our stay, there was no complain on hygiene cuz the toilets plus bathrooms were clean. Food was awesome with lots of variety & menu change every day. You wouldn't believe if I said that the food was as good as hotel buffet, perhaps even better some hotels. On the last day, we had such a great time that we didn't want things to end so quickly. Friendship was forged & with status quo stripped off, everyone treated each other equally with much respect & honour. We left with a heavy heart but hopefully the lessons learned from the training can be applied & practised in our daily lives - whether it's at home or work. Below are some of the snapshots I took during my stay at camp.

Training cabin


Boys' camp at dusk

The woods nearby our camp after dark

Puss in Boots

Saturday, December 03, 2011

Need I say more? This movie is full of thrills & excitement that it never failed to keep me glued to my seat. If you're wondering what the story is all about, it's about this orange cat called Puss who wears a pair of boots just like character in the fairy tale book that we're all to familiar with. The plot is a spin-off which revolves around the cat's adventure before appearing in the Shrek franchises.

As usual, the story is nothing new but its humour is still able to bring a smile to your face. I personally felt the 1 1/2 hour duration is just right, ending on the right note which keeps the story simple & straightforward. I don't see any potential in a sequel for this. And I'm crossing my fingers that wouldn't be any. Or else...*guh*

Pic courtesy of